Summers are special in India and capitalize the summer. Many beverages and QSR outlets increase their offering to consumers to make them feel chilled during the summers. Dolce gelato was also introducing their summer campaigns with the new product lines called dolce gelato shakes.
The challenge was to develop the marketing communication design, creative marketing collateral and shakes product packaging design to wow the consumer whoever visits the stores to buy the gelato ice creams. Gelato shakes are different from the other shakes in the market. It is healthy, thick and more smooth than the other shakes. Playing with the fresh theme design of Italy and beach was crucial to keep the brand identity and colour intact on the label as well.
A unique bottle label with the use of white ink and die shaped curled waves designed to place on the Premium bottles to give the fantastic buying experience to the consumers. Small caricatures and tiny elements were embedded in the design to make it cool & fresh. Dezmark team closely worked with the company and helped to create tailored made design & packaging for the clients. Dolce Gelato is one of the best packagings we have ever designed. The combination of the unique label design transparent bottle made it a marathon runner in the beverages category. POS design was also one of the main highlights of the project. In which a 3d Printing technique used to create the retail POS.
